MESA
CONCEPTS FOR YEAR-END GIVING CAMPAIGN
Mesa · 2026 Year-End Giving · Concept Board
A Place at the Table.A Place to Grow.
This board gathers the colors, type, and visual elements I'm proposing for the year-end campaign, along with notes on what each piece is and where it would be used. Everything here is built from Mesa's existing brand. Nothing is final. Where there are options, they're labeled, and anything that doesn't feel right can simply be dropped.
1Colors
Mesa's palette, with a touch of honey.
These are Mesa's brand colors. Plum and cream do most of the work. Sage brings in the garden. The honey yellow comes from Mesa's illustrated sticker, and it's a natural fit for a campaign whose thank-you gift is a jar of honey.
Rough balance across the campaign: mostly plum and cream, sage in support, honey as the spark.
2Type
Bold and friendly, easy to read.
Two typefaces, used the same way everywhere. The Mesa logo stays exactly as it is.
A bold, condensed sans. Headlines are sometimes set on a slight upward tilt, which keeps them warm and a little handmade rather than corporate. Used for headlines, the goal number, and short calls to action.
At Mesa, the table represents nourishment, connection, dignity, growth, and belonging. Participants help grow, harvest, prepare, and share food on site.
A clean, rounded sans that reads comfortably in email, on the website, and on phones. Used for body copy, captions, and the tagline: Cultivating Possibility for Young Adults Facing Homelessness.
3Elements
The building blocks.
These pieces get mixed and matched across every deliverable. Some come in a few versions. We don't need all of them, so feel free to pick favorites.
Rolling hills
Layered wave bands that echo the hills around Ojai and the rows of a garden. They divide space in every piece and are the thread that ties the whole campaign together.
Where: everywhere. The bottom edge of the email header and homepage banner, section breaks on the donation page, and the base of social posts.
Cutlery
The table, in its simplest form. Four ways to use it, each with a different feel. These are options: we can keep one or two, or skip the cutlery altogether. The rest of the system works fine without it.
Where: backgrounds, photo frames, and small accents in email and on the site.
The Mesa house
One of Mesa's homes, the real place behind the campaign. It makes "a place" literal. Three treatments, from most realistic to most subtle.
Where: the homepage banner, the email header, the donation page, and launch materials.
Honey jar
Shows the thank-you gift for new monthly donors, wearing the Mesa badge as its label. This is a mockup. Once the honey details are confirmed, we can photograph the real jar.
Where: monthly giving messages, the Give Monthly tab on the donation page, and GivingTuesday.
Circle badge
Mesa's round mark, with the mountains and Ojai, CA. It works in plum or cream and doubles as a small seal of approval.
Where: the small badges for email and the website, the honey jar label, and a sign-off on social posts.
Round photo frame
A circular crop that softens photos and echoes a plate on the table. It lets photography lead while keeping every piece consistent.
Where: the email header, the DonorPerfect banner, photo stories, and social posts.
4Photography
Real Mesa, first.
The design is here to support the photos, not compete with them. Friendsgiving at Mesa, the gardens, hands in the soil, people gathered around the table: authentic images will carry the story. The dinner photos in these sketches are stock placeholders and will be replaced with Mesa's own photography.
5Putting it together
How the pieces combine.
These are quick sketches, not final layouts. They show the colors, type, and elements working together. They're drawn at social media size, but the same combinations will carry into the email header, banners, and donation page.
Email header
Plum with the headline, hills along the bottom, and the house or a round photo. Built for Constant Contact.Homepage banner
A wide version of the email header, so the campaign looks the same wherever donors land.Donation page
Sage and cream background, with Give Once and Give Monthly side by side. The honey jar and badge sit with the monthly option.Badges
Small circle badges for email and the website, built from Mesa's round mark.DonorPerfect banner
A slim strip with the hills, the headline, and a round photo.Social, next
Feed and Story templates follow once this direction is settled.6Your feedback
What I'd love to hear.
- Does the overall feel suit Mesa and this campaign?
- Does honey yellow work as the accent color?
- Cutlery: which options (A, B, C, D) do you like, if any?
- The house: photo, illustration, line drawing, or a mix?
- Do any of the sketches in section 5 stand out, for better or worse?
- Photos: could you share your Friendsgiving and farm images, and any details on the honey?